Product, Pricing & Competitive Dossier — Migration Manager (MM)

Domain: migrationmanager.com.au · Company: Migration Manager Pty Ltd · HQ: Gold Coast, QLD (sales line 1300 721 773 AU / +61 7 3194 3693 overseas) · Product released: 2005 · Legal entity: Pty Ltd (listed as MIA Sponsor "Migration Manager Pty Ltd")
Maintained by: Migration Manager · Dossier compiled: 3 Sep 2026

1. Product Capabilities

All quotes are verbatim from the live site (fetched 3 Sep 2026) with evidence URLs. MM is a Windows desktop-app–based cloud solution (not browser-only, not Mac-native — FAQ: "MM does not run on Mac OS. A virtual Windows environment needs to be installed on your Mac device"). Client data stored on Microsoft Azure servers in Australia; portal documents backed up to user-chosen cloud storage (Dropbox, Google Drive, OneDrive).

Capability	Detail (quote from site)	Evidence URL
Case/matter management	"Customisable and visa-specific check lists; use ours, create your own, re-order, edit, export to other users and/or replicate across other matter types." Visa-specific checklists, matter types, filenotes ("comprehensive filenotes system which includes reminders, 'quickparts', email options and a print version of time-stamped records"), matter archiving, team collaboration ("Assign any aspect of your workflow to other team members").	https://www.migrationmanager.com.au/features/
Trust accounting (NSW Law Society certified)	"Certified as compliant by The Law Society of NSW, MM is capable of creating and maintaining trust records in a manner required by the Legal Profession Uniform General Rules (2015)." Live homepage badge: "Trust Accounting — NSW LAW SOCIETY CERTIFIED". Includes bank-statement import/reconciliation, end-of-month process and reporting, debtor tracking, staff performance views.	https://www.migrationmanager.com.au/features/ ; https://www.migrationmanager.com.au/ ; https://www.migrationmanager.com.au/feature/immigration-law/
Client accounting (OMARA compliance)	"Complete with deposit requests, tax invoices and statements of service, you will find a comprehensive client-accounting solution designed to meet your OMARA compliance requirements." Deposit requests, invoice templates, statements of service, automatic time recording/time billing, BAS values reporting, Controlled Money reports.	https://www.migrationmanager.com.au/feature/accounting-with-ease/
eLodge — electronic lodgement w/ Dept of Home Affairs	"Automate over 90 online applications with eLodge… MM is a leader in data automation, with unique technology that automates online applications through ImmiAccount." Claimed coverage: visa applications, AFP clearances, VEVO (singular & batch), skills assessments/EOI, health, appeals, citizenship, partner sponsorships, nomination applications, international movement history requests, travel restriction exemptions. Blog: "Migration Manager is the only solution ever to have achieved the automation of online lodgements including AFP, VETASSESS, VEVO, Batch VEVO, AAT, Citizenship, sponsor, nomination and visa applications through ImmiAccount."	https://www.migrationmanager.com.au/feature/automation/ ; https://www.migrationmanager.com.au/one-online-questionnaire-to-launch-them-all
VEVO checks (singular & batch)	"Perform singular and batch VEVO searches [in] seconds, saving the results directly to the respective matter… MM produces a comprehensive report with the results for quick analysis… highlights any changes in Visa entitlement." VEVO also "built into the eLodge system".	https://www.migrationmanager.com.au/feature/batch-vevo-search/ ; https://www.migrationmanager.com.au/features/
MM Portal (secure client portal)	"Migration Manager's online client portal revolutionises the way you communicate with your clients. Send and receive documents, questionnaires and messages… through a secure, encrypted channel." "MM Portal is already the benchmark for secure communication with more than 100,000 users per month." White-label/portal-on-your-website ("branded as your own"), automatic client status updates, encrypted messaging at rest & in transit.	https://www.migrationmanager.com.au/feature/mm-portal/ ; https://www.migrationmanager.com.au/feature/mm-questionnaire/
MM Questionnaire	"The online secure questionnaire can be completed by your clients from anywhere in the world using any device, launching all that critical information directly into your client file… a single point of truth which is used to automate completion of forms, online applications, templated letters and email communication in seconds." Marketing example: Partner visa for 4 people — "TOTAL 230 mins [manual] → 5 mins, 45 secs [MM auto fill]".	https://www.migrationmanager.com.au/feature/mm-questionnaire/
MM Desktop App	"MM is a desktop app-based cloud solution that is faster and safer than web or 100% cloud… Automating online applications is only possible using eLodge through the MM Desktop APP. Solutions boasting 100% cloud or web-based cannot automate applications online through ImmiAccount or other online applications such as skills assessments or AAT or AFP checks."	https://www.migrationmanager.com.au/feature/mm-desktop-app/
Webleads	"Migration Manager's Weblead system offers an assessment tool and general enquiry page which can be added to your website. MM customises the questions asked based on the matter types you work with… Snapshot alerts you to incoming enquiries." (Lead capture from own website only — no third-party lead marketplace.)	https://www.migrationmanager.com.au/feature/webleads/
Mobile app (iOS/Android)	Homepage feature tile "MM app" exists, but no dedicated consumer-facing iOS/Android MM client app was found on the AU Apple App Store or Google Play (searched 3 Sep 2026 — no MM-published app). "Mobile" capability is delivered via the responsive MM Portal/Questionnaire ("completed… from anywhere in the world using any device") rather than a native app.	https://www.migrationmanager.com.au/ ; https://www.migrationmanager.com.au/feature/mm-questionnaire/ (App Store/Play search: no MM app — not listed)
CRM / prospect management	Client/matter records, Webleads, email capture ("MM references sent and received emails based on a select number of unique identifiers and stores them in the respective client file"), in-system email ("Compose emails within the system to minimise search time… and the risk of potential data breach"), SMS integration ("Integrating directly with a number of popular email-to-SMS services").	https://www.migrationmanager.com.au/features/
Sponsor obligations tracking	"For businesses that sponsor overseas employees, MM can help you fly through your obligations. MM assists by automating VEVO searches on multiple employees, maintaining accurate records notifying the department of changes within the required timeframe." Records: nomination approval, visa grant, contract, position description, employment period, visa expiries; ANZSCO/reportable fields; email capture of notifiable-change correspondence (commencement failures, role changes, travel reimbursements, cessation, business changes).	https://www.migrationmanager.com.au/feature/sponsor-obligations/
Humanitarian module	"We provide discounted not-for-profit rates to those organisations… Our solution assists them whether they are working in the office or working in detention centres with little or no internet connection." Sponsor of the Law Council of Australia's John Gibson AM Award (young migration lawyers).	https://www.migrationmanager.com.au/feature/humanitarian/
Record keeping & compliance	"Maintain proper records that can be made available for inspection on request by the authority including a copy of each client's application and files containing copies of all written communication." Information audit trail ("Every document and piece of communication with your clients is tracked and stored on file"); archiving; Code-of-Conduct-focused content ("Migration software versus the Code of Conduct – Are you compliant?").	https://www.migrationmanager.com.au/features/ ; https://www.migrationmanager.com.au/migration-software-versus-the-code-of-conduct-are-you-compliant/
Snapshot (compliance dashboard)	"MM's Snapshot provides a summary of your tasks, filenotes, visa and other expiries. With portal notifications, access to the documents inbox and new enquiry alerts… view your notifications for the day/week/month or a custom date range… Business owners/managers have the ability to view this information for other team members or for the entire team." Analytics dashboards: "micro-reports… overview of your entire caseload or per user at the various stages of the application process".	https://www.migrationmanager.com.au/feature/snapshot/ ; https://www.migrationmanager.com.au/features/
ART (Administrative Review Tribunal, ex-AAT)	"Record case details, tribunals, officials, opposing counsel and decision data. Complete ART forms and online lodgements in minutes." "eLodge automates Australian Review Tribunal (ART, previously AAT) applications including visa refusals, cancellations, non-revocation of visa cancellations. Decision data… is written back to the matter."	https://www.migrationmanager.com.au/feature/immigration-law/ ; https://www.migrationmanager.com.au/feature/automation/
MM Templates library	"Over 4000 Document Templates" (features page: "4000 migration-specific templates authored by experts in the profession and maintained in line with the latest departmental and legislative changes"): engagement letters, document requests, AFP/external-agency letters, sponsor & nomination letters, client letters, visa grant/refusal letters. Priced add-on.	https://www.migrationmanager.com.au/feature/mm-templates/ ; https://www.migrationmanager.com.au/features/
Form filling	"Complete Department forms in seconds with our auto-form filling tools and make data entry a thing of the past." (Form 956: 15 min → 5 secs; Form 80×2: 120 min → 10 secs.)	https://www.migrationmanager.com.au/features/
Integrations	"Integrating with a host of business favourites including Microsoft Office, Office 365, XERO accounting, a range of email-to-SMS services, video conferencing and your favourite cloud storage." "The Export-to-Xero functionality is used to export receipts, payments and journal entries to Xero." Setup connects "your existing LegendCom and ImmiAccount". Reporting "export to Excel". (No public API docs; support portal is Atlassian-based: migrationmanager.atlassian.net.)	https://www.migrationmanager.com.au/features/ ; https://www.migrationmanager.com.au/feature/accounting-with-ease/ ; https://www.migrationmanager.com.au/faqs/
Reporting	"Build user defined reports from almost any piece of data recorded… with the ability to export to Excel." Preset financial reports incl. BAS values, billing, client/trust account reports, Controlled Money, individual matter balances.	https://www.migrationmanager.com.au/features/ ; https://www.migrationmanager.com.au/feature/accounting-with-ease/
Onboarding / data migration	Batch data import ("As little as 5 fields is enough information to create new matters automatically"), drag-drop document import, email capture backdating, accounts transfer ("Set Starting Balances"), plus paid partner-assisted trust-account transfers (booksonsite.com.au, topclassaccounts.com). $900 setup/training fee covers installation, LegendCom & ImmiAccount connection, Q&A sessions, self-paced training, accountant-led trust accounting training.	https://www.migrationmanager.com.au/moving-to-migration-manager/ ; https://www.migrationmanager.com.au/faqs/
Training / Learning Hub	MM Learning Hub: "Live Sessions… Best Practice Podcasts… Community Forum… Searchable Content… Comprehensive Video Tutorials." Free customer pilot program for early access to new modules.	https://www.migrationmanager.com.au/mm-learning-hub/ ; https://www.migrationmanager.com.au/pilot-program/
Security stack (claims)	"Every piece of information, correspondence or document is transferred over an encrypted and secure channel using the TLS (Transport Layer Security) protocol" · "All files are further encrypted during storage using the AES-256 standard, which is the same encryption standard used by banks" · "Regular security reviews of our software and its portal (including penetration testing) are conducted by an independent external cyber-security firm."	https://www.migrationmanager.com.au/security/

2. Pricing

Pricing is NOT gated — full prices are published on https://www.migrationmanager.com.au/pricing/ (live, observed 3 Sep 2026):

Term	Current price (live)
12 months	$339 / licence / month
24 months (marked "most popular")	$259 / licence / month
36 months	$239 / licence / month
Setup & training	$900 one-off (per agreement; "*$900 professional setup and training fee applies")
MM Templates pack	$1,800 one-off, reduced to $1,400 when purchased with new 24/36-month agreements, or $50/month* ("Automatic updates to legislation & policy \| Unlimited users")

All prices exclude GST. Includes free ongoing support and updates. 30-day cooling-off period. First-party quote: "We believe in fair and transparent pricing and, accordingly, all costs are stated on our website." (faqs). No free trial advertised; sales funnel is demo → quote (demo form = name/business/email/phone + "How did you hear about us?" incl. MIA, Law Council, Law Society Practice Ready, LinkedIn).

Historical pricing (Wayback Machine captures):

Snapshot date	Price
Apr 2015 (web.archive.org/web/20150721051325)	$150 / user / month fixed for 36 months + one-off install fee from $1,100; MM Templates $20/mo (≤2 licences) + library fee to $1,500, $10/mo per extra user, max $90/mo
Apr 2016 (20160407111714)	$150 / user / month fixed 36 months + $800 setup & training fee; templates unchanged
Jan 2021 (20210120060733)	1yr $239, 2yr $215 ("most popular"), 3yr $179 per licence/month + $900 setup & training fee

Pricing trajectory: ~$150/user/mo (2015–16) → $179–$239 (2021) → $239–$339 (2026) — roughly +55–60% at the 36-month tier and +42% at 12-month tier since 2021; setup fee stable at $900 since 2021 (was $800–$1,100 in 2015–16). Third-party corroboration: ContentSnare (2026) lists MM at "From $239 to $279 per license/month"; ImmiDesk describes MM as "the most expensive by a wide margin, and it locks you in for one to three years."

Caveat: pricing page is live and precise; the main soft cost is the desktop-app architecture (Windows-only → Mac users need a Windows VM) and per-licence billing for staff who may not all need licences — a common switching trigger in competitor comparisons (Neudash, LodgeHQ, ImmiDesk).

3. Certifications & Claims

Claim	Status	Evidence
ISO/IEC 27001:2022 certified	SELF-REPORTED (credible, no public cert number found)	Feature page: "Migration Manager has been independently audited and awarded ISO27001 certification" + homepage "ISO27001: 2022 certified". Site displays both JASANZ and Compass logos (Compass Assurance Services is JASANZ-accredited for ISO 27001). No certificate number or auditor name is published on the site, and no cert number was locatable in public JASANZ/Compass registers via search. Security blog (Dec 2022) already references "becoming ISO27001 certified".
NSW Law Society trust accounting certification	VERIFIED (third-party)	The Law Society of NSW's own certified trust-accounting software list includes "Migration Manager (#14)". Site: "Certified as compliant by The Law Society of NSW… in a manner required by the Legal Profession Uniform General Rules (2015)."
AusCERT membership	SELF-REPORTED	ISO feature page: "Migration Manager is a proud member of AusCERT which provides access to threat security intelligence services and 24/7 incident management and support." Homepage footer shows "proud-member-auscert" logo. AusCERT membership list is not public; no independent confirmation found.
"20+ years" / released 2005	VERIFIED (release year corroborated by testimonials & Wayback)	About: "Migration Manager was released in 2005". Homepage: "With more than 20 years of expertise in Australian immigration law". Testimonial (Julie Todaro, 2003 first practice without a CRM, relief "when MM was released a few years later") and Wayback pricing snapshots to 2015 corroborate. 2026 → 21 years.
"Trusted by over 2000 lawyers & agents"	SELF-REPORTED	Homepage + LinkedIn: "Trusted by over 2000 agents and lawyers". No public client count audit. Context: MM is the long-standing AU market incumbent (MIA sponsor, institutional partner list).
Big 4 / global mobility client base	PARTIALLY VERIFIED	Homepage: "MM services firms of all sizes from sole practitioner through to global mobility and Big 4 professional services firms." BDO testimonial independently corroborated (see §5). The rest of the claim is self-reported.
"Only" immigration solution that is both NSW Law Society trust-accounting certified and ISO 27001 certified	SELF-REPORTED	LinkedIn company description. Not independently auditable via public data; likely true vs direct AU competitors (Officio/FilePro/Neudash show no equivalent dual badges).
MIA Sponsor / partnerships	VERIFIED (third-party)	MIA sponsors page lists "Migration Manager Pty Ltd". Site also lists Law Council of Australia, MIA, Victoria University, Griffith University, UTS, JASANZ, Compass, AusCERT as "Strategic Partners". MIA LinkedIn officially announces "our Sponsor Migration Manager (MM)" Learning Hub update (Jul 2025).
"Industry standard" positioning	SELF-REPORTED (widely echoed by third parties)	Site: "widely recognised as the industry standard solution for Australian immigration practitioners". Third-party listicles echo incumbent status: ContentSnare ("the go-to tool for law firms in Australia"), LodgeHQ ("the long-standing incumbent and, for many agents, the default"), NextOra ("Deepest ImmiAccount lodgement automation, longest AU track record → Migration Manager").
"100,000+ MM Portal users per month"	SELF-REPORTED	"MM Portal is already the benchmark for secure communication with more than 100,000 users per month."
eLodge "over 90 online applications", "only solution ever"	SELF-REPORTED (differentiator-specific)	"Automate over 90 online applications with eLodge"; blog "the only solution ever to have achieved the automation of online lodgements including AFP, VETASSESS, VEVO, Batch VEVO, AAT…". ImmiDesk independently validates eLodge as a real differentiator: "ImmiAccount eLodge automation… If you lodge in volume, this is real time saved, every matter."

4. Competitor Comparison

MM vs Officio (direct head-to-head)

Dimension	Migration Manager	Officio (officio.com.au)
Founded / age	2005 (21 yrs, AU)	Software sold "since 1996" worldwide; "migration professionals in Australia since 2013" (13 yrs AU) — sister product of Uniques Software Corp (Canada); "more than 28 years of experience" overall
Company	Migration Manager Pty Ltd, Gold Coast QLD; LinkedIn 11–50 employees	Officio Pty Ltd (Uniques Software); founder Amir Bateni (North Vancouver, Canada)
Positioning	"The industry standard solution that powers Australian immigration"; legacy incumbent	"Australia's leading online migration software provider"; all-in-one cloud platform; multi-country (AU/NZ/UK/CA/US/global)
Architecture	Windows desktop app + cloud portal (eLodge automation requires desktop app; not Mac-native)	100% cloud / web-based (anywhere, anytime, browser)
Key differentiators	eLodge ImmiAccount autofill across 90+ forms; NSW Law Society trust accounting; ISO 27001:2022; batch VEVO; ART lodgement; 4,000-template library	ImmiXpress (ImmiAccount form auto-fill), VEVO + ABN/ACN checks, AI Writer, e-signature, employer portal, website builder, international form sets
Trust accounting	Certified by Law Society of NSW (verified)	Not listed on Law Society NSW certified list (LAW-software breadth, not certified NMAS/trust-accounting software)
Compliance badges	ISO 27001:2022 (self-reported), AusCERT member	"SSL… encrypted in transmission and at rest", 24/7 monitoring, 3rd-party vulnerability scans (no ISO claim)
Pricing model	Per-licence/month, 1/2/3-yr contracts; $239–$339/licence/mo + $900 setup; templates $1,800 / $50-mo	Tiered SaaS Solo/Pro/Ultimate — third-party listings: $69 / $99 / $129 AUD per month (techimply); SourceForge "Starting Price: $69 per month"; yearly = 10 months paid for 12; no setup fee advertised
Contracts	1–3 year lock-in, 30-day cooling off	Monthly or annual (prepay 10 get 12); more flexible
Target segment	Lawyers + RMAs, sole practitioner → Big 4/global mobility; AU immigration specialists	Migration agents and immigration lawyers, AU + multi-country practices
Pricing-discovery funnel	Demo → quote; pricing public	Pricing public (tiers, feature-gated)
Notable claim in MM's favor	eLodge automation depth + trust-accounting certification unique in class	Officio counters with price (~3–4× cheaper entry), no desktop install, AI Writer, international forms

Sources: MM pricing page; Officio pricing.html; officio.com.au/uniques.html (1996/2013/28-yr claims); techimply.com/profile/officio-immigration-software; sourceforge.net/software/product/Officio; NextOra comparison; LinkedIn.

Market landscape (one-line positioning each)

Competitor	URL	One-line positioning
Migration Manager	migrationmanager.com.au	AU legacy incumbent: desktop-app case management + NSW Law Society-certified trust accounting + eLodge ImmiAccount automation (est. 2005, $239–$339/licence/mo)
Officio	officio.com.au	Cloud-based, multi-country migration practice platform (since 1996 globally/2013 AU), ImmiXpress autofill + AI Writer, tiers from ~$69/mo
Neudash Matter	neudash.com/matter	AI-first "operating system for your business" — Matter immigration CRM/case management app; US$20/mo starter (1 RMA, 5 cases/mo) / US$170/mo per RMA seat Standard; support staff free; has dedicated "matter-vs-migration-manager" comparison page (https://neudash.com/matter-vs-migration-manager)
FilePro	filepro.com.au	WA-based general legal practice-management software (client/matter mgmt, docs, time, accounting) — acquired by Actionstep; not immigration-specific, no eLodge/trust-au specialisation
WIDEN AI	ai.widen.com.au	AI-native practice management built by a practising RMA: drafted replies, auto client workspaces, visa pre-fill, law research; ~$299/mo flat, no per-user fees (per its own blog)
Triibe	—	No Australian immigration-software product locatable (searches returned unrelated results; URL unverified — treat as unverified/nonexistent in this market)
Ezymigrate	ezymigrate.com	NZ-born client-management software for licensed immigration advisers, markets AU/NZ & multi-country; ~$185/user/mo + ~$350 onboarding (third-party listings)
iVisa	ivisa.com	Consumer-facing global online visa/travel-document processing platform (200+ nationalities, service fees $20–80+ per application; iVisa+ $79.99/yr) — OMARA-registered as an agent; disintermediates the agent, not a direct case-management competitor
(adjacent) LodgeHQ / ImmiLedger / Docketwise / eImmigration / INSZoom	lodgehq.com.au etc.	Modern challengers targeting MM with flat pricing ($99–$279/mo) and ImmiAccount autofill; Docketwise & eImmigration cited by ContentSnare as top AU-relevant tools

5. Customer Evidence

Testimonial (homepage)	Person / firm verified?	Evidence
Rebecca Thomson — "Principal Lawyer, Migration Services — BDO" — "MM is critical infrastructure for our immigration work at BDO. We simply could not do business without it"	VERIFIED — Real senior BDO migration figure. BDO Australia people page confirms "Rebecca Thomson	Migration Services, Melbourne" (Managing Associate → now Principal/Partner). LinkedIn: "Legal Principal, BDO Migration Services" (Jan 2022–Dec 2024: "Principal Lawyer, BDO Migration Services"; Partner Dec 2024–). ICLG contributor page confirms "Legal Principal for BDO Migration Services". BDO media release "BDO announces new migration services leader".
Sarah Gillis — "Founder & Chief Dream Weaver — Aspire Australia" — "For any migration agent serious about their practice, I would highly recommend Migration Manager"	VERIFIED — Aspire Australia is a real Sydney migration-law firm (aspireaustralia.com.au, "30 years' experience"); Sarah Gillis is/was its founder RMA ("Migration SuperHero", formerly "at Aspire Australia" per Facebook/RocketReach; now independent at sarahgillis.com.au). "Chief Dream Weaver" is her whimsical self-styled title — consistent with her personal brand.	https://aspireaustralia.com.au/how-we-work ; https://www.facebook.com/sarahlgillis.RMA ; https://www.sarahgillis.com.au/migration-services
Rebecca Macmillan — "Macmillan Global" — "none of them are as intuitive… as Migration Manager… has increased my productivity tremendously"	VERIFIED (attribution nuance) — Rebecca Macmillan is a real, prominent migration lawyer (MIA Board member; Practice Director, Thomson Geer Migration Law, Cairns; Doyle's Guide-recognised QLD immigration lawyer; QLS register). SignalHire profile confirms she was "Registered Migration Agent at Macmillan Global Migration (Oct 2014–Jun 2017)" before moving to firms — matching the "Macmillan Global" attribution on the testimonial (older testimonial, person now at Thomson Geer).	https://au.linkedin.com/in/macmillanrebecca ; https://www.thomsons.com.au/people/rebecca-macmillan ; https://mia.org.au/...Regional_Migration_Conference_Presenters_2026 ; https://www.qls.com.au/register-of-solicitors/rebecca-macmillan
Jessi Galbraith, LLB — "RMA — East Coast Immigration Consultants" — "one of the best business decisions I have ever made"	VERIFIED — East Coast Immigration Consultants (West End, Brisbane) is a real firm; "Our principal Immigration Consultant, Jessi Galbraith is a Migration Agent with current registration from OMARA" (register #1687069, Registered). LinkedIn matches (QUT LL.B. 2008, College of Law). Firm Facebook page names her as principal RMA.	https://www.eastcoastimmigration.com.au/about ; https://portal.mara.gov.au/search-the-register-of-migration-agents/...ContactID=ca039550-... ; https://au.linkedin.com/in/jessi-galbraith-60551493

Additional voices on the testimonials page (all plausibly real firms; not individually deep-verified): Julie Todaro (Stepping Stone Visas), Crawford Yorke (Easymigrate & Loughton Yorke Lawyers), Melinda Jackson (Hanna Jackson Lawyers), Peter Michalopoulos (Ethos Migration), Santosh Karna (Danfe Consulting), Artem Butenko, Moni Limbu (Galaxy Education), Brendan Muldoon (Bondi Migration), Dr Chris White (Migration Plus / ANU migration-law lecturer — early adopter who co-authored MM's template library), Aline Ceschini (visa applicant — client-side testimonial), plus an Australian Visa Group director.

Independent review-platform status: MM has no meaningful third-party review footprint — ContentSnare: "User rating: Not listed on Capterra and G2". Indeed company page: blocked (HTTP 403 to scrapers; try directly in-browser). Reddit: no substantive MM-specific reviews surfaced (only Microsoft/O365 "Migration Manager" and general threads). Trustpilot: no MM company page found in search. Review scarcity itself is a finding — the market's loudest independent voices live on competitor comparison pages (LodgeHQ, Neudash, ImmiDesk), which uniformly position MM as "incumbent but expensive/legacy".

6. Marketing & Content Activity

Social presence (verified via footer links + URL checks):
- LinkedIn — au.linkedin.com/company/migrationmanager (200 OK): "Software Development • Gold Coast, Queensland • 964 followers • 11-50 employees". Active posting (AML framework article, conference invites). Footer of site links only LinkedIn + YouTube.
- YouTube — youtube.com/user/migrationmanager (200 OK; training-video channel referenced by Onboarding "library of training videos"); the dedicated @MigrationManagerAU vanity handle 404s. Footer: "Migration Manager on YouTube".
- X/Twitter, Facebook, Instagram — no links on site; twitter.com/migrationmanagr 404; facebook.com/MigrationManagerAU returns 400 (page not accessible publicly). MM's social strategy is LinkedIn + YouTube only.

Content cadence (Insights/blog, from insigts page & post-sitemap): bursty, era-dependent —
- 2026 (Jan–Aug): ~10 posts (7 Core Principles series Feb–Apr 2026, AML Requirements Jun 22, EOFY recovery Jul 30, Automation Aug 24) — currently the most active period in years.
- 2025: 1 post (Dec 15) after a gap.
- 2024: 1 post (Jun 14, "Protect your migration business. Don't wing it.").
- 2023: 2 posts; 2022: 2; 2021: 1; 2020: ~8 (weekly cadence in Jan 2020); 2019: 3; 2018: 2.
- Most recent post: 24 Aug 2026 ("Automation built on decades of expertise") — site actively maintained.

Events & partnership marketing:
- Official MIA Sponsor ("Migration Manager Pty Ltd" on mia.org.au sponsors page); MIA LinkedIn officially announces MM Learning Hub updates; demo form offers "How did you hear about us?" incl. MIA, Law Council of Australia, Law Society Practice Ready Program, LinkedIn, Referral, Mailout, Facebook.
- Demo-form and contact-form "Practice Ready Program" mentions (LCA), university partnerships (Victoria University, Griffith, UTS) — student/graduate channel marketing.
- John Gibson AM Award sponsor (Law Council of Australia, humanitarian/young lawyers).
- EOFY-themed content ("Recovering After EOFY", Jul 2026) — annual peak-season marketing.
- Webinar-driven training: "Training Webinars" (accounting-with-ease page), Learning Hub "Live Sessions".
- MM Customer Pilot Program — open application for early access to new modules (product-development community marketing).

Craft notes: heavy use of aviation metaphors ("Fly higher", "Start flying today", "supersonic speed"), consistent visual identity, WordPress + Cloudflare stack, support portal on Atlassian, site built by Sin Design (sindesign.com.au). No Google Ads/scholarship-style SEM signals gathered (out of scope, passive).

7. Key Findings

MM is the genuine AU incumbent with a verifiable moat in trust accounting + eLodge automation. "Certified as compliant by The Law Society of NSW" is independently verified (Law Society's own certified-software list), and eLodge's ImmiAccount automation depth (90+ forms incl. ART/AFP/VETASSESS, batch VEVO) is corroborated even by competitors' comparison pages. No direct AU competitor currently matches the trust-accounting certification badge.
Pricing has risen ~55–60% since 2021 ($150/2016 → $179/2021 → $239+/2026 per licence/mo at the 36-month tier) and is the market's highest — competitor pages (LodgeHQ $99, Neudash US$20–170, Officio ~$69–129, WIDEN AI $299 flat) all undercut it, with ImmiDesk noting MM "lock[s] you in for one to three years." Price + 1–3 yr contract = the primary attack surface for challengers.
All four homepage testimonials are verifiably real people/firms (BDO's Rebecca Thomson; Aspire Australia's Sarah Gillis; Rebecca Macmillan ex-Macmillan Global, now Thomson Geer/MIA board; East Coast Immigration's Jessi Galbraith — OMARA-registered) — unusually strong social proof for a B2B SaaS, including a genuine Big 4 (BDO) reference.
Zero independent review footprint (no Capterra/G2 listing, no substantive Reddit/Trustpilot/Indeed public evidence) — MM leans on its own testimonials page, MIA sponsorship, and 21-year track record rather than third-party review platforms; the loudest independent commentary lives on competitor comparison pages.
ISO 27001:2022 and AusCERT membership remain self-reported — the site shows JASANZ/Compass logos and claims independent audit, but no certificate number is published and none was found in public registers; NSW Law Society certification is the one credential that is fully externally verifiable.
Legacy architecture is both moat and liability: desktop-app eLodge automation can't be replicated in pure-web rivals (MM's own claim, technically consistent), but the Windows-only requirement, per-licence billing, and 12–36-month contracts are the wedge competitors use to win switchers. Competitors (Neudash, LodgeHQ, ImmiDesk) have built entire comparison pages explicitly targeting MM.
Marketing cadence is professional and responsive to the market — 2026 content push (10 posts, Principles series, AML/EOFY seasonal content), MIA sponsorship, Learning Hub + podcast/webinar layer, and a customer pilot program indicate an active, funded product org (~25–30 staff per About page) defending its position.

8. Verify-by Date & Methodology

Verify-by: 3 months from compilation (recommend re-run December 2026) — pricing tiers and eLodge coverage evolve annually around 1 July (DHA changeover) and were observed mid-contract-cycle.

Methodology (this dossier):
- Date of data collection: 3 Sep 2026 (AEST). All site content fetched live from migrationmanager.com.au (homepage, features overview, all 17 feature pages, pricing, security, about, faqs, testimonials, insights, onboarding, pilot program, moving-to-MM, demo, MM Learning Hub, 8 blog posts) via curl (raw HTML) + web_extract, including the full XML sitemap (post/page/feature sitemaps — 64 URLs).
- Wayback Machine (web.archive.org): CDX API with collapse/limit ≤30 per query to avoid timeouts; 2015, 2016 and 2021 pricing snapshots retrieved for price history.
- Search: Brave-backed web_search for claim/testimonial/competitor verification; site: operators used where supported.
- URL existence checks: curl HTTP_CODE for LinkedIn/YouTube/Facebook/Twitter/Indeed/Neudash comparison URLs (LinkedIn snippets via search results, not profile scraping — LinkedIn blocks scrapers).
- Limitations / blocked: Glassdoor/G2/Capterra/Trustpilot largely 403 to automated fetch (recorded where relevant); Indeed company page HTTP 403; Neudash matter-vs-migration-manager page exists (200) but its body was JS-rendered and not extractable via web_extract; Facebook page 400; no login/gated access used anywhere — passive public-intel only.
- Status legend: VERIFIED = third-party/independent corroboration; SELF-REPORTED = company's own claim, no independent confirmation located; UNVERIFIED = looked for but not found; PARTIALLY VERIFIED = core fact confirmed, surrounding claim not.
- Repo convention: file contents in English; summary to requester in Traditional Chinese.